A Full-Service Corporate Website for a Multidisciplinary Business Setup Firm
How WOT Innovation organised Brown Bros.' setup, PRO, accounting, tax, legal and compliance services into a site that educates and converts.
The Challenge
Business setup is a research-heavy purchase. Founders compare costs, licence types, visa routes and bank account requirements before engaging anyone. Brown Bros. offered an unusually wide set of services, from company formation and Golden Visa processing to outsourced CFO and AML compliance, and needed a site that made that breadth understandable rather than overwhelming.
Our Solution
WOT grouped the offering into clear divisions with their own pages, added industry-specific entry points for sectors such as technology, retail, real estate, healthcare and education, and laid out a four-step process from free consultation to expansion. A blog answers the questions founders search for, including setup costs, trade licences and bank accounts. Every page routes to a consultation via form, phone or WhatsApp.
How We Did It
Service Architecture
Organised setup, corporate changes, PRO, accounting, tax, legal and compliance into divisions.
Design
Confident corporate design with a Dubai skyline hero and clear process visuals.
Website Build
Next.js site with service, industry and process pages.
Content & Blog
Guides targeting high-intent setup queries.
Lead Generation & SEO
Consultation forms, WhatsApp, Open Graph and search optimisation.
What We Delivered
The Results
Brown Bros. now has a site that educates founders through the research phase and brings them to a consultation when they are ready. The service structure scales as new offerings are added, and the blog builds search visibility for setup queries across the UAE.