Bringing a Family Kaak Recipe from Zahle to Doorsteps Across the UAE
How WOT Innovation gave Em Fares Bakery an online shop that sells fresh-baked kaak, crackers and maamoul UAE-wide while supporting franchise growth.
The Challenge
Em Fares bakes fresh every day from a single Al Quoz facility and relies on third-party delivery partners to reach customers across the emirates. Their products span traditional kaak, gluten-free and protein crackers, whey protein bites and maamoul, each with different dietary messaging. They needed a storefront that told the family story, sold the full range, and funnelled franchise enquiries, without a large in-house tech team.
Our Solution
WOT built a lightweight, fast e-commerce site with a cloud-hosted product catalogue and media library, so the bakery team can update products and photography without developer help. Product pages carry dietary attributes and ingredient notes, delivery partners are surfaced at checkout, and a dedicated franchise section captures qualified leads straight to the owners via WhatsApp and email.
How We Did It
Brand Story & Content
Captured the Zahle origin, the family recipe narrative and product photography for every line.
Catalogue & Media Platform
Cloud object storage for product imagery with an admin flow for adding and editing products.
Storefront Build
Shop with wishlist, cart, dietary filters and mobile-first checkout.
Delivery & Contact Flows
Third-party delivery partner links, opening hours, WhatsApp and email contact paths.
Franchise Lead Capture
Franchise information page with an enquiry form routed to the founders.
What We Delivered
The Results
Em Fares now sells its full fresh-baked range online across the UAE with the bakery team managing the catalogue themselves. The franchise section gives the brand a structured path to expansion, and the heritage story is finally told as well online as it is in the bakery.