A Unified Digital Home for a 50-Year-Old Personal Care Group and Its Nine Brands
How WOT Innovation consolidated Jan & Bros' brand portfolio, distribution story, e-store and careers into one modern platform.
The Challenge
Jan & Bros had decades of heritage, nine brands across personal care, home, travel, car care and baby care, branches in five countries and a retail partner network, but no single digital property that tied it together. Prospective distributors, retail partners, job candidates and consumers each needed a different entry point.
Our Solution
WOT designed a group-level website with dedicated brand showcases driven by full-bleed hero imagery for each brand, a distribution and markets section for trade partners, an e-store for direct consumer sales and a careers portal. The structure lets the group speak to trade and consumer audiences from one domain while keeping each brand's identity distinct.
How We Did It
Brand Architecture
Mapped the group, nine owned brands and five product categories into a navigable structure.
Design System
Group identity with flexible brand hero modules and consistent typography.
Website Build
Corporate pages, brand showcases, markets and distribution, retail partner network.
E-Store
Consumer storefront connected to the brand catalogue.
Careers & Partner Portals
Job listings with applications and a retail partner enquiry path.
What We Delivered
The Results
Jan & Bros now presents 50+ years of heritage and nine brands through one coherent platform. Distributors, retailers, consumers and candidates each find their path, and the group has a digital foundation to add markets and brands as it grows.