Taking a Japanese-Inspired Chocolate Spread Brand to 40+ Countries Online
How WOT Innovation built Uncle Choco a dual-track e-commerce platform serving cafés, bakeries and food-service buyers alongside retail consumers.
The Challenge
Uncle Choco, operated by Aretso General Trading in Dubai, sells premium chocolate spreads to two very different audiences: food-service buyers ordering in bulk, and consumers buying retail packs. Their previous presence could not handle tiered pricing, minimum order quantities by region, or wholesale account approval, so most B2B enquiries were handled manually over phone and email.
Our Solution
WOT designed and built a single commerce platform with two buying paths. Retail visitors browse, wishlist and check out instantly, while café, bakery and restaurant buyers apply for a wholesale account that unlocks bulk sizes and trade pricing. Shipping rules handle more than 40 destination countries with region-specific lead times and minimums, and the catalogue structure highlights vegan and gluten-free ranges for search visibility.
How We Did It
Discovery & Catalogue Mapping
Mapped master and combo collections, pack sizes from 1 kg tubs to drums, and the approval flow for trade accounts.
Brand & UX Design
A clean Japanese-inspired visual language with product photography, storage guidance and FAQ content built into product pages.
Storefront Build
Fast Next.js storefront with wishlist, cart, product filtering and mobile-first checkout.
Wholesale Portal
B2B registration, sales-team approval, tiered pricing, minimum order quantities and bulk reorder flows.
Global Shipping & Payments
Country-aware shipping rules, lead-time messaging and payment gateway integration.
SEO & Retail Visibility
Structured data, retailer partner showcase and content targeting chocolate-spread and food-service searches.
What We Delivered
The Results
Uncle Choco now runs retail and wholesale sales from one platform, with trade buyers self-serving bulk orders that were previously handled by hand. The brand presents its retail footprint across major international chains and ships to more than 40 countries from a single Dubai-managed storefront.